The housing market shifts we are experiencing today are some of the most significant in years. According to the Bank of America Institute, new home supply has reached its highest level since 2007, existing home supply is at its highest since 2016, and affordability challenges continue to keep many buyers on the sidelines.
For builders, real estate agents, and homeowners, these changes in the housing market can feel like headwinds. But with the right lending partner, housing market shifts can also be transformed into opportunities. That’s where NEO Home Loans powered by Better steps in.
The Challenge Facing Builders in a Shifting Housing Market
- Inventory is rising.
- Competition is tightening.
- Median new home prices are now lower than existing home prices, putting pressure on margins.
Builders can’t afford financing hurdles or delays that cause buyers to hesitate.
How NEO Helps Builders During Housing Market Shifts:
- Creative lending strategies that improve affordability and increase buyer urgency.
- Faster closings powered by Better’s AI-native platform to eliminate bottlenecks.
- Tailored programs like bridge solutions and cash-flow strategies that help buyers say “yes” faster.
The Challenge Facing Real Estate Agents in an Uncertain Housing Market
Real estate agents are seeing listings stay on the market longer as home buyers hesitate due to affordability and job instability. Confidence is low, and clients need more clarity than ever.
How NEO Helps Agents:
- Buyer education tools that simplify today’s financing strategies.
- Real-time data and rate insights to guide clients toward action.
- Co-marketing support to strengthen your brand and earn long-term trust.
The Opportunity for Homeowners Amid Housing Market Shifts
For homeowners considering a move-up purchase, today’s shifting housing market may look uncertain, but it also presents opportunity. Builders are offering incentives, rates are reacting to Fed policy, and innovative financing strategies can unlock greater purchasing power.
How NEO Helps Homeowners:
- Equity-focused strategies to build wealth long after closing.
- Custom financing solutions to overcome affordability challenges.
- A transparent, tech-driven process powered by Better, giving clients clarity at every step.
Why Partner With NEO Home Loans Powered by Better Now
There has never been a better time for partnership. The pressures created by housing market shifts are exactly why NEO exists: to turn challenges into competitive advantages.
By combining the human expertise of local mortgage advisors with the speed and intelligence of Better’s AI-native platform, NEO delivers results for builders, agents, and homeowners alike.
If you’re a builder or agent, now is the time to partner with NEO Home Loans powered by Better. We understand your challenges and we have the strategies, technology, and commitment to help you win more business in today’s housing market.
