NEO Home Loans, powered by Better, has named Bri Lees as its new Head of Marketing, marking the next step in the company’s national expansion and continued focus on its advisor-first model.
Bri will lead NEO’s brand, communications, and growth strategy, building the systems that connect how the company operates, communicates, and scales. She brings a proven track record of driving growth across mortgage and fintech organizations, helping brands align their message, mission, and momentum.
“Bri brings the clarity and structure to align our story, our systems, and how we grow,” said Ryan Grant, President of NEO Home Loans.
“NEO has already built what the industry is still trying to name,” said Bri Lees, Head of Marketing at NEO Home Loans. “My role is to define the brand architecture behind it, then scale it, so every advisor and every client can experience what makes this model different.”
With this appointment, NEO continues to strengthen its foundation for long-term, advisor-led growth, uniting local expertise with Better’s powerful technology to create a transparent, efficient home-financing experience.
